July 31, 2021

10 Facebook Statistics Every Business Owner Should Know

The use of Facebook is one of those things that has become so ingrained in our daily lives that it has become a way of life for many and a platform that we depend on.  It is very easy to pick up your phone, open up the Facebook App to see what’s going on in the world, or open up Facebook Messenger to connect with friends and family members. 

It is extremely hard to envision what life was like before Facebook was created since so many of us rely on it to connect with others, organize events, and celebrate birthdays or anniversaries.

10 Facebook Statistics Every Business Owner Should Know

With this said, because Facebook connects such a massive audience on a global scale, it has become a crucial tool for businesses and marketers to boost visibility, reach new audiences, and increase sales.  If you are a business owner and want to know how Facebook can be a game-changer for you, check out these 10 Facebook statistics that every business owner should know. 

1. The Number of Active Users on Facebook

Facebook has 2.60 billion monthly active users with 1.73 billion of those being daily users [1]. This means that 1.73 billion people are accessing Facebook, Instagram, Facebook Messenger, or WhatsApp on a daily basis.  That is a massive audience that cannot be ignored by businesses looking to tap into growth, visibility, and exposure.

The Amount of Active Users on Facebook

2. Where Facebook Stands in Ranking Against Other Social Media Platforms

While there are plenty of strong social media competitors, Facebook remains at the top of the list, pulling in 60.6% of internet users [2]. This is because Facebook is more than just a social platform to connect with others on, it has become a way of life, so ingrained in our daily actions that we check it multiple times a day and can get lost for hours scrolling through our news feeds. Facebook is a market leader because it has evolved over the years to meet the expectations of its user base, bringing with it sheer growth and popularity.

Where Facebook Stands in Ranking Against Other Social Media Platforms

3. How Much Ad Revenue Facebook Brings In

Coming off of the points above, the massive reach and popularity of Facebook has made it into an advertising, revenue generating goliath.  In the first quarter of 2020, it brought in $17.44 billion in ad revenue [3] which is a 17% increase over the first quarter of 2019.  While the coronavirus pandemic has caused ad revenue percentages to fall slightly, the demand is returning to normal.

How Much Ad Revenue Facebook Brings In

4. How Many Small Businesses Use Facebook Pages

Facebook works really well for small businesses because of the Facebook Pages feature. This allows small businesses to create a page where they can share their contact information, business name, address, and a description about what they offer with regards to services or products. As of 2018, there were more than 80 million small businesses using this feature to increase business visibility on the web and connect with a massive audience [4]. The benefits of a Facebook Page is insurmountable; it is a platform that connects you to people who want your products or services, it strengthens customer relations, it allows your business to respond to and streamline communication, and it is free to use.

How Many Small Businesses Use Facebook Pages

5. The Percentage of Americans That Use Facebook

Despite the negative press that Facebook has received over the past couple of years, 7 out of 10 American adults still use Facebook [5]. This accounts for 69% of U.S. adults and 68% of those are between the ages of 50-64. This is invaluable information for marketers looking to target this demographic.

The Percentage of Americans That Use Facebook

6. The Percentage of Young Adults Who Use Facebook

Even with the explosion of Instagram and to an extent Snapchat, Facebook still remains the dominant social media platform used by young adults. 65% of Facebook users are under the age of 35 and are categorized in the Millennial and Generation Z demographic [6]. This is a key statistic as it gives businesses an idea of how to market through Facebook to these users and how to improve your engagement rates. By focusing your marketing efforts on the platform where your target audience is most active on, you are far more likely to reap the benefits of your advertisements.

The Percentage of Young Adults Who Use Facebook

7. Whether Users Prefer Mobile or Desktop Facebook Interfaces

One of the main reasons why Facebook is so well integrated into our daily lives is due to how accessible it is for people to access. Not only can you access Facebook through your desktop computer, laptop, or tablet but it has multiple mobile applications including the Facebook App and Messenger, and it has a mobile website as well. This gives Facebook a huge edge over competitors, so much so, that 96% of active Facebook users will access the platform through a mobile device or mobile application [7].  To compare to desktop access, that leaves only 4% of active users preferring the desktop option.

With this type of reach to its user base, it is not surprising that Facebook is one of the most downloaded applications across the globe. Just take a look at the Android Google Play Store and you will see Facebook Messenger, Messenger Lite, and Facebook at the top of the social media platform lists.  For businesses looking to use Facebook, this statistic indicates how important it is to ensure that your content is mobile-friendly and optimized for mobile accessibility.

Whether Users Prefer Mobile or Desktop Facebook Interfaces

8. How Much Time the Average Person Spends on Facebook

When we break down how much time we have in the day between heading to work, dealing with the kids, and participating in home responsibilities, it doesn’t seem like there’s a lot of time leftover. However, Facebook users still seem to average out about 58.5 minutes in their day to spend on this social media giant [8]. This indicates that Facebook users are visiting the website on multiple occasions throughout the day, whether it is during their daily commute, before bed, or while waiting in lines or at appointments.

Now, when you compare the average time spent on Facebook with other social media platforms like Instagram and Snapchat, these daily numbers are less but not by much. The average time spent on Instagram is approximately 53 minutes, while Snapchat takes about 49.5 minutes of a user’s daily time.  This type of statistic is important because it tells marketers how likely the average person is likely to see their advertisement; the more time spent on the platform, the higher the possible visibility.

9. How Many U.S. Marketers Use Facebook

Due to Facebook being the largest social media platform on the internet, it gets its fair share of attention from marketers, with 86% of U.S.-based marketers using it to advertise [9]. This makes Facebook a fantastic place to start social media marketing efforts regardless of the size of your business, as all types of content work well on the platform. Beyond content alone, marketers can reach their target audience through Facebook’s robust Facebook Ads Manager tool, interact with customers to enhance customer-business relationships, and even refine their advertising strategies to target audiences in a more efficient and cost-effective way.

How Many U.S. Marketers Use Facebook

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10. How Successful Product & Brand Discovery Is

Facebook is extremely good at connecting people to both products and brands, with 78% of American consumers discovering retail products to purchase through the Facebook platform [10].  These products and brands are discovered across Facebook’s personalized news feeds, business pages, and public/private groups.  This means that users are not just spending their time getting in touch with others, but they are also using the platform to find and interact with both brands and the products they offer. This leads to customers browsing more often and researching products of value, which leads to more sales and revenues for business owners. 

How Successful Product & Brand Discovery Is

As marketers learn more about the customer’s journey on Facebook with regards to brand and product discovery, it will become easier to deliver more products to people who want to discover them.

For more information on Facebook marketing for your business, please contact us today!