May 14, 2020
6 Major Reasons Why Your Business Should Advertise on Facebook
I wish every business knew this…
When it comes to marketing your business and getting it in front of the right audience at the right time with the best campaign, message, and branding, you must consider Facebook.
There are many different social media platforms available to your business BUT the one that has the most users is Facebook.
Facebook has 2.45 BILLION active users (statistics from 2019). If you haven’t already set up some advertising campaigns on Facebook and want to know a little bit more about why this is the Goliath of social media advertising, look no further.
Here, we give 6 reasons why you should be marketing on Facebook.
1. Without a Doubt, Your Audience is on Facebook.
Regardless of who you are targeting, it is almost guaranteed that they are on Facebook and use it daily. Considering the statistics from earlier that Facebook has 2.4 billion monthly active members with 1.59 billion logging in and checking their newsfeed on a daily basis, you can’t find a bigger DIGITAL audience anywhere else on earth.
2. A Perfect Option for Budget Conscious Businesses.
If you do not have a lot of cash to spare, Facebook is the perfect option. You can spend as little as $5 per day and reach hundreds of people. The key to making your money go far is using Facebook advertising with a simple strategy that has a clear target market.
No other type of medium is going to allow you to get in front of hundreds of people (sometimes thousands) with as little as $5 per day.
3. The Amount of Targeting Capability Facebook Has is Unlike Any Other Platform.
Regardless of who your target audience is, you are likely to reach them using Facebook. You can advertise to people based on their location, their behavior, their interests, their language, and their age.
Want to target those who have subscription services or those who require pet products? No problem.
You can even target based on online purchases, retail spending, page likes, and categories like education, life events, and market segments.
If you know who you want to target, Facebook is the easiest way to target them because you can narrow it right down.
4. Find New Qualified Leads with Minimal Work.
Once you have found your audience and see the conversion rates skyrocket, simply clone the audience with Facebook’s “lookalike audiences” feature.
This allows you to reach new qualified leads that are like your current targeted audience, ensuring that fresh eyes are found that would still be interested in what you are offering.
When you use “lookalike audiences” you take the guesswork out of targeting new user acquisition, therefore making it a lot easier to increase your revenue with minimal additional work.
Plus, you can build up your lookalike audience with conversion pixels, by taking data from your mobile app, data from your Facebook page, or data from your paid search ads and use it to define the size of your audience.
5. Want Immediate Results – Facebook Gets Them.
Facebook advertising will get you immediate results as it is the fastest way to drive conversions and traffic to your business page, website, or sales funnel.
This is different from search engine optimization (SEO), which can take time to start seeing results on.
6. Facebook Ads Are Measurable and Trackable.
There is no guesswork with Facebook advertising as all the results you get are measurable and trackable. You will be able to see how many conversions you have had, how many clicks you get, and how many impressions you receive daily.
You can track conversions directly with conversion pixels, which are placed on your website and track activity.
When it comes to running successful campaigns, there is a lot to know. Variables are always changing and Facebook is always updating, for better or worse, their platform. This is why we always recommend hiring someone who specializes in this.
A partner like us does this all day. We know what works and what doesn’t.