September 9, 2024

How We Use Search Engine Optimization In Our Blog Writing Process

96.55% of all internet pages NEVER get a single organic click (ahrefs). Search engine optimization (SEO) results in your website showing up, and then being visited, when people search online for your service or product.. Many businesses find that implementing, optimizing, and understanding the intricacies of SEO is complex and can be overwhelming, which is why we’ve created a blog writing framework to streamline the content process and ensure content is SEO-friendly.

How We Use Search Engine Optimization In Our Blog Writing

What Is Search Engine Optimization?

SEO (search engine optimization) is all about making your business more visible in the search engine results pages (SERPs), by showing search engines that your website is trustworthy and an expert in the subject matter. This is achieved through a mix of technical enhancements, high-quality content creation, and using strategic link-building efforts. By optimizing various elements of your website – like meta tags, keywords, backlinks, and user-experience – SEO helps your site rank higher for relevant searches. This attracts more organic (non-paid) traffic and potential customers, making SEO blog writing a crucial part of your digital strategy. There are hundreds of variables involved which is exactly why 96.55% of webpages never receive a single organic visitor.

What Is SEO Writing?

SEO blog writing is the practice of crafting content that not only captivates your audience but also climbs the search engine rankings. It’s about finding the perfect blend between engaging storytelling and strategic keyword placement. By understanding your target audience and their search intent, we can create compelling content that resonates with readers while optimizing it for search engines like Google and Bing.

How Do We Build Strong SEO Blog Writing?.

With these concepts in mind, let’s explore the practical steps of using search engine optimization in our blog writing.

1. Establishing Clear Goals & Aligning Content With the Business Goals

Understanding what our clients hope to achieve – whether that’s increasing organic traffic by 20% or becoming a go-to resource in their industry – is the foundation of our work in search engine optimization. By establishing specific milestones, we can customize our blog writing strategies to ensure each piece has a specific purpose and connects with the people who matter most to your business.

2. Keyword Research – What Your Audience is Looking For

At the heart of effective search engine optimization lies keywords – the words or phrases your audience uses to find information when searching online. To discover what your audience is genuinely interested in, we use tools like SEMrush, Ahrefs, and Moz to uncover these valuable search terms.

Example: if you run a dental practice, we might find that people are searching for “best teeth whitening options in ________ (your city name),” or “how to choose a family dentist.”

Once we know the user intent – what your audience is looking to learn, buy, or find, we can align our blog writing to strategically incorporate these keywords into our heading titles (H1/H2) and body paragraphs.

3. Smart Keyword Use – How We Keep SEO Blog Writing Natural & Engaging

A common mistake in SEO blog writing is keyword stuffing – cramming too many keywords into your content in an attempt to rank higher. Instead, we aim for a natural flow by keeping keyword density to about 1-2%. So, in a post of 1,000 words, between 10 and 20 of them will be keywords. This approach makes the content easier to read and helps it connect with your audience while still satisfying search engine algorithms.

4. Linking Your Way To Success

Internal and external links are like the connecting bridges of your SEO blog writing. Internal links guide your readers through your website, helping them discover related information and explore your expertise (signposts, if you will). External links, on the other hand, show search engines and readers that you’re well-versed, credible and trustworthy. Together, these links create a rich and interconnected web that benefits both your audience and search engines.

5. Seeing is Converting – Using Visuals to Enhance Engagement

Images and videos aren’t just pretty to look at; they’re essential tools for keeping your readers engaged. Breaking up your text with visuals helps people stay focused and enjoy your content more. Plus, search engines love visuals too! By using descriptive file names and alt text – short descriptions that appear in place of an image if it fails to load – we ensure images are accessible to everyone, signaling to search engines that your content is valuable.

6. Fine-Tuning Our SEO Blog Writing With Expert Tools.

To make sure that our blog writing packs the biggest punch, we use special tools like Yoast. Think of it like an assistant that checks the work, suggests improvements, and gives us deeper insight into making the content easy to read.

Unearthing Your Business’s Hidden Treasure

Integrating search engine optimization into our blog writing process is vital for refining your business from a rough cut stone into a brilliant gem. By strategically crafting compelling content and optimizing it for search engines, we create a treasure map that leads customers to your bounty of products and services.

If you feel that you are going to blog and actually just get lucky to get organic traffic, think again and remember our statistic earlier about 96.55% of all pages produced online not ever receiving a single organic click. Yes, there is a lot to getting organic traffic and we are here to help. Reach out to us here at Digital Space Marketing and discover how our team can actually get you organic traffic that converts into paying customers. At the end of the day adding value to our target audiences and getting more sales is what it’s all about.l.

Need help developing your SEO?

After developing answers to these questions, you can then make these visible to your customers in all elements of your business. This would include how people answer the phone all the way to how the bathroom is designed inside your office.

It includes how your product feels, how their experience with your service makes others feel, and much more.

If you can position your brand correctly, customers will pay more. If all other things are equal, this means your profits go up. If you have any questions on branding or want us to evaluate your brand identity, give us a call today or fill out our contact form.

For more information on branding your business, please contact us today! 

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