When building a website, one of the most important pages to create is an XML sitemap.

The customer acquisition cost is built into your annual marketing budget, making it a relatively high expense.

Now more than ever, 2023 is the year that brands must focus their campaigns, strategy, and content solely on the consumer.

To ensure that your website’s structure is healthy under the hood, you need to fine-tune the following areas recommended in this article.

Let’s dive into why it’s important to double down on digital marketing during a recession, and what steps you can take to prepare for it.

Competition in the digital world is at an all-time high as brands jockey for internet traffic, leads, and conversions. The need to have a digital presence has gone into hyper-drive for most, if not all, industries.