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XML Sitemaps: What Are They & Why Are They Important?
When building a website, one of the most important pages to create is an XML sitemap.
5 Steps to Calculate Your Customer Acquisition Cost & Why It Is Important to Know
The customer acquisition cost is built into your annual marketing budget, making it a relatively high expense.
10 Social Media Trends in 2023: Your Consumers Are Now In the Driver’s Seat
Now more than ever, 2023 is the year that brands must focus their campaigns, strategy, and content solely on the consumer.
Why Your Website’s Ranking Relies Heavily on Your Site Structure
To ensure that your website’s structure is healthy under the hood, you need to fine-tune the following areas recommended in this article.
Don’t Panic: How to Prepare Your Digital Marketing for a Recession
Let’s dive into why it’s important to double down on digital marketing during a recession, and what steps you can take to prepare for it.
SEO Vs PPC: Choosing the Best for Your Business
Competition in the digital world is at an all-time high as brands jockey for internet traffic, leads, and conversions. The need to have a digital presence has gone into hyper-drive for most, if not all, industries.