How Business Owners Can Use Social Media to Get More Customers (Without Wasting Time)
Post Author:
Clayton Patterson, Esq.
Date Posted:
June 5, 2025
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Social media is a double-edged sword for business owners.
✅ You know it’s important, but…
❌ You’re spending hours posting with little to no ROI.
❌ You’re not sure which platforms actually drive customers.
❌ You feel overwhelmed by constant algorithm changes.
The truth? Most businesses waste 80% of their social media time on things that don’t generate sales.
In this guide, you’ll learn how to spend less time on social media while driving MORE customers and revenue.
1. Stop Trying to Be Everywhere – Focus on 1-2 High-ROI Platforms
The Issue:
Many business owners try to be on every social media platform, which leads to burnout and diluted results.
How to Fix It:
✅ Find Your ‘Money Platforms’ – Where do your customers actually hang out? (B2B = LinkedIn, E-commerce = Instagram, Local = Facebook).
✅ Focus on 1-2 Platforms & Master Them – Stop wasting time on platforms that don’t drive conversions.
✅ Repurpose Content Across Platforms – One good post can be repurposed into multiple formats to save time.
📌 Pro Tip: 80% of your results come from 20% of your social media efforts. Identify and double down on what works.
2. Create Evergreen Content That Works 24/7
The Issue:
Many business owners focus only on trendy posts that disappear after a few days instead of evergreen content that works long-term.
How to Fix It:
✅ Create ‘Evergreen’ Content – Make posts that stay relevant for months, like FAQs, tutorials, and customer success stories.
✅ Turn Blog Content Into Social Posts – If you already have great content on your site, break it down into bite-sized posts.
✅ Use a Content Calendar – Plan posts a month in advance to stay consistent without scrambling for ideas.
📌 Pro Tip: High-value educational posts get 3x more engagement than promotional posts. Focus on helpful, not salesy content.
3. Automate & Batch Your Social Media Posting
The Issue:
Posting manually every day wastes hours and kills consistency.
How to Fix It:
✅ Use Scheduling Tools – Automate posts with Buffer, Later, or Hootsuite so you’re not stuck posting daily.
✅ Batch Your Content Creation – Spend one day a month creating content instead of scrambling every day.
✅ Set Up Auto-Responses for FAQs – Use chatbots or saved replies to respond to common questions instantly.
📌 Pro Tip: Business owners who schedule posts save 50% more time compared to those who post manually every day.
4. The $1.80 Strategy: Engage to Boost Visibility Without Paying for Ads
The Issue:
Many businesses only post content but never engage with potential customers, leading to low reach and poor results.
How to Fix It:
✅ Comment on Relevant Posts Daily – Spend 10 minutes a day engaging with your ideal customers’ content.
✅ Use Hashtags & Location Tags – Helps local businesses get discovered faster.
✅ Reply to Every Comment & DM – This boosts engagement and signals to the algorithm that your content is valuable.
📌 Pro Tip: This is called The $1.80 Strategy (created by Gary Vaynerchuk)—leave valuable comments on 9 posts, 10 times a day, for massive visibility.
5. Use Social Media as a Lead Generation Tool (Not Just for Posting)
The Issue:
Most businesses just post content and hope for sales instead of using social media strategically to generate leads.
How to Fix It:
✅ Use Lead Magnets – Offer a free guide, checklist, or discount to collect emails and phone numbers.
✅ Run Social Media Contests – Giveaway contests can explode brand awareness and bring in new leads fast.
✅ Leverage Retargeting Ads – Show targeted ads to people who visited your website but didn’t buy.
📌 Pro Tip: Businesses that use social media for lead generation (not just engagement) convert 20-40% more customers.
6. Leverage Video Content (The #1 Growth Hack Right Now)
The Issue:
Social media prioritizes video content, but many business owners avoid it because they think it’s too hard or expensive.
How to Fix It:
✅ Use Short Videos (Reels, TikToks, YouTube Shorts) – These formats get higher reach and engagement than regular posts.
✅ Go Live Once a Month – Live videos boost engagement 6x more than static posts and build real trust.
✅ Turn FAQs Into Video Responses – Answer common customer questions in simple, short-form videos.
📌 Pro Tip: Social media posts with video get 48% more engagement—start small, even with just phone recordings.
7. The ‘Social Proof’ Strategy: Use Customer Testimonials & UGC
The Issue:
People trust real customer experiences more than brand promotions, but many businesses don’t showcase enough social proof.
How to Fix It:
✅ Feature Customer Reviews & Testimonials – Regularly post screenshots of real reviews & success stories.
✅ Encourage User-Generated Content (UGC) – Ask customers to tag your brand when they use your product/service.
✅ Showcase Case Studies – Post before-and-after results of how your product/service helped customers.
📌 Pro Tip: UGC (user-generated content) is 5x more effective than branded content—turn happy customers into marketers!
Get More Customers With Less Effort
The key to winning on social media isn’t working harder—it’s working smarter.
By focusing on the right platforms, creating evergreen content, automating posts, engaging with customers, using social proof, and leveraging video, you can attract more customers without wasting hours on social media.
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About the Author: Clayton Patterson, Esq.
