We are willing to bet that your Instagram feed is alight with comments and likes on Mondays. But come Fridays, your Facebook notifications are pinging your phone non-stop.
There’s a reason for this and you’re not the only one to have noticed.
Key Aspects That Drive Engagement
Research studies have shown that there are key factors that drive people to share, like, and comment at specific times of the day.
- The day of the week,
- the platform,
- and whether it is personal or business-related have deciding impacts.
For instance, Facebook has two really busy days, whereas, Twitter, is much busier during the week for business-to-business engagements. Come the weekend though, brands on Twitter have a much higher engagement rate.
Here is What You Need to Know About Each Platform
Instagram Loves Mondays & Fridays
While Instagram shows consistency throughout the workweek and into the weekends, Mondays and Fridays tend to spike. Whether this is due to the Monday blues or Friday’s TGIF attitude, you will get quite a bit of engagement on these days.
- On Wednesdays, post around 11 am.
- On Fridays, post between 10-11 am.
- The worst day for engagement is Sundays.
If you want the most consistent engagement, post anytime Monday through Friday between 9 am and 4 pm. Any time before 6 am and after 9 pm is likely to be less fruitful.
Facebook & the Middle of the Week
With Facebook, it can be a lot easier to get lost in your newsfeed, endlessly scrolling past ads, videos, and sponsored posts. So, the trick here is to know at what times your audience is available and wants to interact with you.
- For consistent engagement, post between Tuesdays through Thursdays from 8 am-3 pm, but not before 7 am or after 5 pm.
- The best time to post is on Wednesdays, at 11 am and between 1-2 pm.
- Sundays are the worst day for Facebook.
Twitter Loves Wednesdays & Fridays
Twitter is the top social media platform for business to business and business to consumer connections. It is also one of the best for interacting with your audience directly through mentions, direct messages, and threads.
Staying on top of the conversation is the trick with Twitter, as conversations can go fast due to how short each tweet is.
- For consistent engagement, Monday through Friday between 8 am and 4 pm will work well. But anything posted before 5 am and after 10 pm will get the least attention.
- The best time to post is on Wednesdays & Fridays at 9 am in the morning.
- Saturdays are the worst day for Twitter.
LinkedIn Prefers the Second Half of the Week
LinkedIn is well-known for its powerful marketing, advanced search functions, and numerous targeting options. It is an ideal platform for generating leads and creating share-worthy content for business to business marketing.
- You will get the most consistent engagement throughout the workweek, anytime on Tuesdays through Fridays from 8 am-2 pm. Anything before 5 am and after 8 pm will get the least engagement.
- The best time to post on LinkedIn is on Wednesdays from 8 am-10 am (and noon), Thursdays at 9 am and between 1-2 pm, and on Fridays at 9 am.
- Sundays are the worst day to post on LinkedIn.