For web entrepreneurs, small business owners, and marketers, search engine optimization is one of the most talked-about, searched for, and read about the topic online.
Yet, despite all the information that is available, there are hundreds of misconceptions and myths surrounding search engine optimization, and while some of the myths are just silly, others can really hurt your business.
With this said, let’s look at five myths that come up a lot online that really should be done away with.
1. Search Engine Optimization is Just a Series of Tricks
One of the most common misconceptions around SEO is that it is just a series of tricks or tactics used to fool the search engines into ranking your website higher. What many people don’t stop to consider is: if you were truly “fooling” the search engine, think about how well the activity would convert.
It simply wouldn’t, and it wouldn’t provide the long-term and long-lasting solutions that come with actual real SEO methods.
Whether you are looking to do the SEO yourself or are looking at having a professional complete the optimization for you, you want it to involve a search engine marketing strategy that has benchmarks, competitive analysis, keyword analysis, creative copywriting, code optimization, ongoing content development, ongoing link building, and web analytics at the very least.
2. Once the SEO is Done, It’s Done
For some reason or another, people seem to think that search engine optimization is a single event where you just simply create the content, update the meta tags, and add in the keywords.
While that might have been the case way back pre-2000s, that is not the case nowadays. In order to determine the relevancy of search results, Google will look at hundreds of signals to figure out how to sort the search results and display them.
With the number of websites, blogs, and competing content, all SEO must be done as an on-going action to ensure the content is promoted correctly, metrics are analyzed, and link building is done in a creative way.
3. Link Building Should Be Avoided
Link building is not bad, and you will not be penalized for it in so long as you are using a legitimate way to build backlinks. Search engines will use link authority and anchor text signals heavily in their search ranking algorithms, so it is not something that should be avoided.
Just make sure that your links are relevant and natural in their formation.