Personalization & Intuitive Design
Your dental practice’s website should do much more than just provide information.
An excellent website will also be a landing page to target prospective patients, provide them with relevant content, and convince them to book. It will be error-free and patient-focused – highlighting how your practice provides unique expertise, exceptional service, and amazing offers.
And last but definitely not least – a successful website will also have a great design. A design that caters to the audience, is easy to click through and leads to happy patients.
Let’s explore the design elements needed to hand-tailor your dental website in such a way that your audience is drawn to the book.
Make Your Design Include Patient-Focused Content
A mistake too many make are that they will fill their website with too much copy. A successful website will be easy to read – providing clear and concise pieces of information that are relevant and engaging. If your website is full of information that a prospective patient doesn’t understand or doesn’t find helpful – they will leave your site. It’s important to remember who you’re targeting, and what that audience wants to read.
When writing copy, consider these tips on how to make your content patient-focused:
For cosmetic dentistry, provide information on procedures and treatments that are suitable for the higher-income bracket.
For family dentistry, provide clear information on your general services and what ages and income brackets you serve.
Provide discounts, and make them clear and easy to understand.
Include an FAQ so patients know exactly what to expect from you.
If serving lower-income brackets, make sure your payment plans are reasonable and clear, with prices attached and laid out.
Use language that makes sure your patients feel comfortable, welcomed and cared for.
What Are Must-Have Pages for an Excellent Website?
Go above and beyond providing basic information to set yourself apart from your competitors.
Make sure to highlight what makes you unique from your competitors and list out your features and perks. Here are 9 pages that are guaranteed to make prospective patients more likely to book and make your dental website stand out.
About Page
An about page tells your patients about your experience, education, and what makes your practice unique.
Services Page
A services page lists out all the procedures and treatments that you offer. Rather than going all out with the technical information about each procedure – simply include a brief summary of what to expect and how to book an appointment.
Offers Page
An offers page will absolutely catch the eye of any prospective patient clicking through your site. If you are marketing to a general audience, provide discounts on cleanings and new patient specials. If you are offering specialized services, have discounts around high-dollar-value procedures such as teeth whitening and veneers.
Location and Hours Page
While this one may seem obvious – a Locations and Hours Page that is hard to find or difficult to understand can be the difference between making a booking or losing a prospective patient.
Testimonials Page
A testimonials page is key in booking new patients. Testimonials are social proof of positive services and will significantly impact whether an individual will convert to a patient or not. Collect authentic reviews from real patients and consider placing links to other review sites like Yelp and Google.
Contact Page
A contact page provides a contact form, and all relevant ways of contacting your business if needed – that includes your phone number, address, and email.
Online Payments Page
Online payments make charging and purchasing services easier than ever before. Clearly note your accepted payment options and insurance providers.
Book Appointments Page
Online booking is absolutely essential in converting clickers to patients. It’s the easiest and quickest way to get bookings, and will absolutely give you an edge over the competition. An excellent booking page will show patients all open slots that are available in a given time period in a calendar format.
Thank You Page
While not entirely necessary – a nice touch is to add a thank you pop-up page to appear after a booking is made or payment goes through. While small – this addition will have a big impact on patients and will make you stand out.
A thank you page is also a great way to give a summary of their scheduled appointment or paid fee – and helps to reconfirm all details.
In the end – an excellent and successful website will be clear to navigate and have a professional personality. You never know what might lead someone to book – and by focusing on your website design, you’re more likely to convert clickers than ever before.
About the Author:
Clayton Patterson is the founder and CEO of Digital Space Marketing. After spending nearly a decade developing websites and launching successful marketing campaigns for medium sized companies and startups, Clayton knows what truly drives conversions and brings growth to an organization. In addition to his extensive marketing experience, Clayton is a lawyer with a deep understanding of website accessibility laws and the technical requirements that all websites should abide by.
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