What You’ll Learn in the White Paper
Where the Market Is Going
Laser vision correction remains strong, and new drivers like EVO ICL and RLE are reshaping the market. Are you positioned for what’s next?
Patient Behavior Shifts
Cost-related searches like “LASIK cost near me” have hit all-time highs. Transparent pricing, surgeon authority, and AI-influenced discovery now drive conversions.
Revenue Models That Work
Practices offering more than LASIK (RLE, ICL, CLE) are capturing higher revenue and more patients. Pairing diverse offerings with AI-ready marketing expands growth.
Marketing That Delivers
Case studies show 30–38× ROI on ads, SEO-driven growth, and engagement that doubles with AI-informed campaigns and smarter targeting.
Webinar Sponsored By:
Best LASIK Surgeons in America


Clayton Patterson, Esq.
Founder & CEO of Digital Space Marketing and Fractional CMO for Best LASIK Surgeons in America
Clayton has led growth strategies for leading ophthalmology practices nationwide and is the creator of Sollos AI, a patient management platform built for refractive practices. He has been featured in Inc., Bloomberg, and MarketWatch.

With special guest:
Dr. Michael Shumski
Orlando’s leader in Modern Cataract Surgery & Refractive Surgery and one of the premier Cataract & Refractive Surgeons in America.
Refractive surgeon sharing real-world insights on how this research applies in practice.

With special guest:
Paul Rousseau
Vice President, Head of U.S. Sales & Marketing – ZEISS Medical Technology
Paul Rousseau brings over 20 years of experience in ophthalmology across clinical, research, and commercial leadership roles.

With special guest:
Dr. Anna Edmiston
Board certified by the American Board of Ophthalmology
Dr. Anna Edmiston is a fellowship-trained surgeon specializing in LASIK, custom lens replacement, and all forms of surgical vision correction.

With special guest:
Dr. Mark Lobanoff
Founder and Medical Director, OVO LASIK+LENS
Dr. Mark Lobanoff is recognized globally as a leader in refractive surgery, with more than 25 years of experience in LASIK, cataract, Implantable Collamer Lens (ICL), and corneal crosslinking (CXL).

With special guest:
Lisa Boggs
National Surgical Consultant – Wavelight Refractive
38 years of Corporate Refractive Experience:
Private Practice COA 1987 – 1995
Clinical Education Manager Summit Technology 1995-2000
Refractive Sales and Surgical Consultant Alcon 2000-Present


