Pay Per Click Marketing
We know what works and what doesn’t!
Pay Per Click is an advertising method where your business pays search engines and social media companies to drive specific traffic to your website for a dollar amount per click. Wake Up – This is your target market looking for a company like you! We have met with many business owners who say they don’t do this and never have. If you have that mentality, you need to ask why not? If it didn’t work, your competitors wouldn’t be using it and beating you online.
The most popular search engine in the world is Google, and if you have ever done a Google search, you have probably seen paid ads in the form of Google AdWords. They are ones at the top of the page, and yes, people paid to get them there. You are only charged when an internet user clicks on them, hence the term Pay Per Click. After clicked, the user is taken directly to your website and hopefully are converted into your customers. This is a preferable method for advertising by many businesses because you can actually track the clicks.
Once you drive a user to your website with paid ads, web design (especially device responsive), functionality, bounce rate, conversion rate optimization, and content come into play. Nowadays, people shop around, so it doesn’t just work to pay for ads if your website doesn’t work to capture the attention of the visitor and turn them into a paying customer. If your website isn’t designed correctly, they will go back to their search results, find your competitor and spend their money with them. In that situation, you just paid for them to “visit” you but your website gave them a reason to go to your competitor, validating their decision, even more, to spend money with them, and not you.
Our Pay Per Click strategy consists of:
RESEARCH: “Information is power!”
- Analyzing and understanding your business model and target market
- Doing keyword research for advantageous search terms (long tail and short)
- Analyzing what keywords your competitors are going for (if any)
IMPLEMENTATION: “Information is powerless until you use it.”
- Keyword list development based on our research
- Create ads for the keywords with tracking codes on all them
- Track all conversions and organize this information for you
OPTIMIZATION: (tweaking your campaign for the best results)
- Manage all of your bids
- Optimizing your Quality Score
- Enhancing your conversions
- Optimizing search term & phrases
- Landing page optimization
- Increasing campaign to get desired results
Other Pay Per Click Methods:
There are other types of Pay Per Click Advertising that specifically target potential customers for your business. Social media & ad banners on websites your target market visits can be used on a pay per click basis as well. During our audit process, we will work with you to create, develop and maintain a paid advertising strategy that works for you best. Our Goal is to decrease your costs per click and increase conversion rates in order to get the best cost per sale. Most of our clients save more than we charge for management within the first 90 days!
Certain phrases and words are cheaper than others. Our team, tools, and expertise allow us to not only search and find the best keywords for you, but we can see what your competitors are using, giving you a major advantage over them! Remember, information is power, but it’s powerless if you don’t use it!
If you let us work for you, we will present our keyword findings and data to you on a monthly basis. We will work with you to meet your goals and increase your traffic, conversions, and customer base using paid ads. If you would like to learn more about how our Pay Per Click services can drive targeted traffic to your website and improve your sales, contact us here.