Search Engine Optimization (SEO)
Building a website without SEO is like building a road without direction.
Search Engine Optimization or SEO is one of the most important parts of building a website, generating traffic, and understanding your target audience. This umbrella term refers to the methods and strategies used to increase visitors to a website by means of ranking higher in search engine results. Understanding how a search engine works, such as a Google search, is a great place to start when trying to understand why SEO is so important.
Google's algorithm is constantly changing so outsourcing and including SEO in your plan of action is better left to people who are constantly staying on top of all the updates. Strategies include but are not limited to:
- Links (the quality, structure, anchor text of the link plus more play a major role in SEO)
- Page Speed
- Video Optimization & Compression
- Photo Optimization & Compression
- Website Encryption & Security
- Crawlability of HTML & Code
- Keyword Density, Research, Development, & Structure
- Website Errors, Notices, Warnings
- URL Structure
- Plus much more
You should be wary of any marketing firm or individual that promises you the number one spot on any search engine. Some firms will promise alot and then hire foreign click farms to visit your website a bunch. This causes your rankings to come but then Google will notice this trend and actually penalize you severely. Your rankings will then drop, you will go back to your SEO company, they will drop technical jargon on you, and come in to "fix" the issue with the same strategy.
There are many tips and tricks that can and will help raise your ranking status, but this takes time. Just as a lot of road is laid down to get to a destination, valuable and sustaining SEO work takes time, and the foundation must be laid in the correct manner. We use technology to see who your organic competitors are online. We then perform full audits on their websites to see what they are doing and what we can do to beat them online. You only have to be better than them to win this race but of course, having a full-time team doing this for your company provides you with a major advantage.
If you would like to learn more about how our search engine optimization services can help drive targeted traffic to your website and improve your search status, contact us here.