Estimated Monthly Budget

How much does your business spend per month on paid ads? The average small business spends between $9,000 and $10,000, or 10% of their total marketing budget, per month on their paid ads campaigns. Come back to test the budget once you've entered all other metrics.

$100 $50K

Projected Cost Per Click

How much is your business willing to pay for a click? On average, businesses should expect to pay $1-$7 or more per click depending on their industry, audience and ad network used.

$0.1 $50

Target Conversion Rate

How successful is your website at converting visitors into leads? The average website conversion rate is 2.35%. Improving your website, landing pages, or sales funnel to increase conversion rate is one of the most common ways to make paid ads more profitable.

0.1% 50%

Customer Lifetime Value

What is the total revenue your business can reasonably expect from a single customer? The longer a customer continues to purchase from your company, the greater their lifetime value becomes. For some companies this number may change over time.

$100 $100K

Lead to Customer Rate

What is the number of qualified leads that are converted to actual customers? This metric is critical to evaluating the performance of your company’s sales funnel. No universal benchmark for conversion rates is applicable to all companies.

1% 90%


Number of Clicks
Number of Leads
$ 83
Value of a Lead
$ 250
Expected Revenue
$ 6000
Expected Profit
$ 4000

Return on Ad Spend


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If you’re interested in learning more about paid ads, or want help setting up a campaign, feel free to contact us!

We’re more than happy to help you start maximizing your Internet marketing results.