“Content marketing is an offer for a relationship, which if accepted should create trust. Trust drives conversions, revenues, and referrals.” – Clay Patterson
Content Marketing refers to the investment of time and money in the process of creating and distributing relevant content. Not only should the goal of content marketing be pertinent information but it should be valuable to your specific target audience. Additionally, content marketing should aim at attracting, acquiring and engaging with your current or potential customers.
This marketing Medium is an umbrella term that consists of multiple variables mentioned above. We believe that you must try to control and emphasize each part individually while focusing on how they affect the business as a whole. With a balanced approach to understanding your needs and your goals, we will develop a strategy to help your business attract customers.
Content marketing is used to attract traffic to your website through SEO (Search Engine Optimization), PPC advertising, & social media marketing. By creating such content often, you can engage with you clients via social networks and through other mediums on a regular basis. Content Marketing works to build your brand by marketing consistent, relevant, and valuable content.
Examples of content marketing include, but are not limited to:
- Articles and blog posts
- Comparison charts
- “How-to” videos
- Client testimonials
- Success stories
- Detailed product images
With our team, tools, and expertise, we create or assist your team in producing content that captures new business and fosters existing relationships. We use information collected from your website and your business to achieve these goals instead of just sending thoughtless information across social media, email blasts and other marketing mediums.
If you would like to learn more about how our content marketing services can drive targeted traffic to your website and improve your conversion rates, contact us here.