Conversion Rate Optimization
"It's much easier to double your business by doubling your conversion rate than by doubling your traffic." - Jeff Eisenberg
Increasing or optimizing your conversion rate all starts with a specific goal such as trying to get a customer to buy something, call your phone number, fill out a contact form, sign up for a newsletter or take some other action on your website. In reducing your bounce rate and increasing your sale rate, some factors to consider are:
- The type of content your using
- The branding and design of the information and your company
- Navigation functionality
- Responsive and mobile friendly design
- Trust symbols
- SSL certificates
- Customer behavior
- Languages of users
Ecommerce Conversion Rates:
When increasing the conversion rate for e-commerce companies factors to consider include but are not limited to:
- A quick checkout process
- Speedy payment options
- Product comparison & wishlist capability
- Product reviews
- Reward programs for customers
- Check out cart metrics (collecting information for a user on your website who adds products to his cart but doesn't commit to paying - "almost customer")
- The international shipping process
Your target market must be analyzed when trying to increase your conversion rate. Companies selling services will consider different factors than companies selling products. Even two companies selling different products will need to consider factors the other will not. We work with you to not only find your target market on the web but to strategically drive them to your website and convert them into customers.
Conversion Rates & Us:
Our firm has the tools and knowledge to help you increase your conversion rates, sell more, and retain current customers. We track how your website was doing before and after our strategies are implemented to show you whats working, whats not, and how to pivot accordingly.
If you would like to learn more about how our conversion rate optimization services can drive targeted traffic to your website and improve your conversion rates, contact us here.