How Does PPC Work?
The most popular search engine in the world is Google, and if you’ve ever done a Google search, then you’ve seen paid Google ads. They’re the ones at the very top and bottom of the page, and businesses paid to get them there.
You’re only charged when an internet user clicks on your ad. Hence the term Pay Per Click. After clicking, the user is taken to your website and, hopefully, converted into a customer. Many businesses prefer this method of advertising because you can track the clicks, letting you optimize ads based on what is or isn’t working.
Turn Your Visitors Into Paying Customers
Once you drive a user to your website with paid ads, there are a few key things that influence whether they become a customer or not.
Web design (especially device responsiveness)
Web functionality
Bounce rate
Conversion rate optimization
Web content
Web design (especially device responsiveness)
Web functionality
Bounce rate
Conversion rate optimization
Web content
PPC Only Works With Good Web Design
Nowadays, people shop around, so paying for ads doesn’t work if your website can’t capture the attention of your visitors and turn them into paying customers.
If your website isn’t designed correctly, your visitors will go back to Google, continue shopping, and spend their money on your competitors. This means you paid for them to “visit” you but then your website gave them a reason to leave.
Our Pay Per Click Strategy
Research
Information is power.
Analyzing and understanding your business model and target market
Doing keyword research for advantageous search terms (long tail and short)
Analyzing what keywords your competitors are going for (if any)
Implementation
Information is powerless until you use it.
Developing keyword lists based on meticulous research
Creating ads for keywords and tracking codes for the ads
Tracking and organizing key data for you, like conversion rate
Optimization
Tweaking your campaign for the best results.
Managing all of your bids
Improving your Quality Score
Enhancing your conversions
Optimizing search terms and phrases
Optimizing landing pages
Delivering results
We Use Hard Data To Get You There
Certain phrases and words are cheaper than others. Our team, tools, and expertise will find the best keywords for you and identify what keywords your competitors are using as well, giving you a competitive edge. Remember, information is power, but it’s powerless if you don’t use it.
If you let us work for you, we’ll present our keyword findings and data on a monthly basis. We’ll work with you to meet your goals.
Solutions That Drive Revenue
We’re full-service, so you get everything you need in one stop.
Get a website that works for you, not against you. Engage and convert visitors on any device.
Improve your keyword rankings, show up on the first SERP, and increase traffic to your website.
Boost traffic to your website and beat the competition with paid ads on top search engines.
Harness social media networks to engage customers and grow revenue through brand advocacy.
Enhance your marketing with professional high-quality video content that engages your audience.
Build trust with your target audience through valuable content that drives leads and conversions.