Pay Per Click is an advertising method where your business pays search engines and social media companies to drive specific traffic to your website for a dollar amount per click.
Pay Per Click works because it targets people who are already interested, or likely to be interested, in the solutions you offer. Talk about a golden opportunity. And yet, we’ve met with many business owners who say they don’t do this and never have. Yes, it costs some money, but it can drive an exponentially greater return if done right.