Pay Per Click is an advertising method where your business pays search engines and social media companies to drive specific traffic to your website for a dollar amount per click.
Wake Up – This is your target market looking for a company like you! We have met with many business owners who say they don’t do this and never have. If you have that mentality, you need to ask why not? If it didn’t work, your competitors wouldn’t be using it and beating you online.
The most popular search engine in the world is Google, and if you have ever done a Google search, you have probably seen paid ads in the form of Google AdWords. They are ones at the top of the page, and yes, people paid to get them there. You are only charged when an internet user clicks on them, hence the term Pay Per Click. After clicked, the user is taken directly to your website and hopefully are converted into your customers. This is a preferable method for advertising by many businesses because you can actually track the clicks.
Once you drive a user to your website with paid ads, web design(especially device responsive), functionality, bounce rate, conversion rate optimization, and content come into play. Nowadays, people shop around, so it doesn’t just work to pay for ads if your website doesn’t work to capture the attention of the visitor and turn them into a paying customer. If your website isn’t designed correctly, they will go back to their search results, find your competitor and spend their money with them. In that situation, you just paid for them to “visit” you but your website gave them a reason to go to your competitor, validating their decision, even more, to spend money with them, and not you.