FAQs
Frequently Asked Questions
- Content Marketing
- Contracts
- Data & Analytics
- Email Marketing
- General
- How We Work
- Paid Ads
- Pricing
- Results and Performance
- SEO
- Social Media
- Support and Maintenance
- Video
- Websites
Digital marketing is promoting your business online. It’s crucial because it reaches your target audience effectively. Our team tailors strategies to your goals and utilizes various tactics like SEO, PPC, social media, and content marketing to boost your online presence.
In today’s competitive online landscape, simply having a website isn’t enough. Digital marketing promotes your brand, differentiates you from competitors, and enables scalable growth opportunities.
A general guideline suggests allocating 10-20% of revenue to marketing. We focus on ROI and work with aggressive businesses looking to scale quickly. Our team calculates true ROI to maximize your investment.
Get in touch via our online form, email us at info@digitalspacemarketing.com, or call (your phone number) to get your business started with us. We’ll provide insights into your marketing options and how digital marketing can benefit your business.
We offer personalized support and pride ourselves on exceptional customer service. Our state-of-the-art dashboard provides real-time campaign insights.
We focus on performance marketing and driving ROI for your business. As a Certified Google and Facebook Partner, our team delivers results. With experience across various industries and a commitment to your success, we’re your dedicated marketing team.
Our agency offers specialized services in SEO, PPC, social media marketing, content marketing, email marketing, video and website design & development.
Our agency has been providing top-notch digital marketing services since 2016.
We work with clients across various industries, including but not limited to Ophthalmology, Clinical Research, Dental and Legal.
While hiring an in-house digital marketing person is a viable option, it’s essential to consider the expertise and breadth of knowledge they bring compared to our specialized team at Digital Space Marketing. Our team consists of 9 digital experts, each with extensive experience and accreditation in their specific areas of digital marketing. Think of us as an extension of your team, providing skills and expertise that may not be easily replicated in-house. With our specialized team, you gain access to a diverse range of skills and perspectives, ultimately driving better results for your business in the digital space.
Costs differ based on the depth of service and experience. For instance, a $250 service won’t offer the same effectiveness as one costing over $1,500. At Digital Space Marketing, we’re transparent about what our services include. We quote for the time needed to achieve optimal results, ensuring clarity and quality for our clients.
Here’s how Digital Space Marketing’s client onboarding process works:
- Step 1: We initiate a call to understand your requirements and assess how we can assist.
- Step 2: Our team arranges a face-to-face meeting, video conference, or call (based on location) with our founder or a designated representative to discuss collaboration further.
- Step 3: We present a comprehensive proposal, showcasing past work, project plans, deliverables, and associated costs.
- Step 4: You evaluate the proposal and decide whether to proceed.
- Step 5: Upon agreement, we draft and sign the necessary contracts.
- Step 6: We conduct a project kick-off meeting to commence our collaboration.
We follow a strategic approach focused on results, encompassing thorough research, data analysis, creative ideation, and continuous optimization.
Our process typically involves the following steps: initial consultation, strategy development, campaign execution, and performance tracking.
We maintain open lines of communication via email and monthly progress meetings, and provide regular updates on campaign performance.
Yes, we understand that every client has unique requirements, and we offer customizable packages tailored to suit specific goals and budgets.
Certainly! You can view case studies and client testimonials on our website to see the results we’ve achieved for our clients.
We offer ongoing support and maintenance services to ensure the continued success of your digital marketing efforts. This may include performance monitoring, optimization, and updates as needed.
Yes, we believe in establishing clear expectations and responsibilities for both parties. Our contract outlines the scope of work, terms of service, and other relevant details.
Absolutely! We offer comprehensive social media management services, including handling your Facebook, LinkedIn, Instagram, and other accounts. Our team takes care of content discovery, post creation, scheduling, posting, and providing regular reporting on performance metrics. It’s important to note that we don’t provide 24/7 support or customer service. While we handle the management of your social media presence, we rely on your team to monitor and respond to customer inquiries, feedback, and requests. Your in-depth knowledge and understanding of your organization make you best suited to address specific questions or concerns. If you encounter any challenging situations such as negative comments or complex customer inquiries, we’re here to offer guidance and support, but the final response should reflect your organization’s voice and values.
PPC advertising involves placing ads on search engines or websites and paying only when someone clicks on them. Our focus is on configuring campaigns to attract relevant traffic and maximize conversion rates through targeted ad creation and landing page optimization.
It’s recommended to audit your website every two years to keep up with technology changes. We prioritize simple, timeless designs that stand the test of time. Unsure if your site needs updates? Request a free website audit for insights.
SEO, or search engine optimization, involves optimizing your website to rank for specific keyword searches. It tells search engines like Google that your site is one of the best for a particular query. SEO encompasses two main factors: on-page optimization, which configures website content, and off-page optimization, which promotes your site externally.
Our skilled content writers meticulously research your business, industry, target audiences, and content goals. We utilize various tools such as Answer the Public, Ahrefs, Google Trends, SEMRush, and Buzzsumo for in-depth insights. Additionally, we collaborate closely with you to ensure alignment. For marketing content, we often adopt a clear, jargon-free tone that resonates with audiences. We can provide examples of our work for reference.
Video production is the process of planning, filming, editing, and distributing video content for various purposes such as marketing, advertising, entertainment, education, and more.
Email marketing is a digital marketing strategy that involves sending targeted emails to a group of subscribers or customers with the goal of promoting products or services, building relationships, and driving engagement or conversions.
Absolutely! We offer comprehensive solutions to track and analyze the impact of your digital marketing efforts. Our services include setting up or optimizing Google Analytics, implementing Google Tag Manager to streamline tracking, and creating custom reports. With these tools in place, you’ll have easy access to meaningful data that helps you understand the effectiveness of your marketing strategies.
Pricing is based on factors such as the scope of work, project complexity, and desired outcomes. We provide transparent pricing details during the initial consultation.
No, we believe in transparency, and our pricing includes all costs associated with the services provided. Any additional fees will be discussed and agreed upon in advance.
We measure success using a combination of key performance indicators (KPIs) relevant to each campaign, such as website traffic, conversion rates, return on investment (ROI), etc.
While results may vary depending on various factors, our goal is to deliver measurable improvements in your online presence, leads, and conversions.
Our team is available to address any technical issues or emergencies promptly. You can reach us via email at support@digitalspacemarketing.com.
We understand that priorities may change, and we’re flexible to accommodate reasonable adjustments to the project scope. Any changes will be discussed and documented accordingly.
We offer month-to-month contracts for monthly marketing services. Project based contracts are based on the specific project scope.
We manage content creation and engagement for your business on social media accounts including Facebook, Instagram, LinkedIn, and YouTube.
Our activities include content creation, posting, and increasing your company’s exposure and follower counts. Each post aims to tap into potential clients and maintain a consistent brand presence.
Yes, granting us access ensures we can effectively manage your accounts and execute our strategies.
Social media offers a powerful platform to engage potential customers, increase brand exposure, and build brand awareness. Staying active on social media through consistent interaction helps nurture leads and fosters customer loyalty, influencing both existing and potential customers.
No, we tailor our approach based on your business type and goals, selecting the most suitable networks to maximize your ROI and avoid wasting time on irrelevant platforms.
We offer PPC advertising services on various networks including Google Search and Display, YouTube, Bing, Facebook, Instagram, and LinkedIn.
PPC ads drive immediate, relevant traffic to your site, unlike SEO, while providing instant data for campaign adjustments. Although more costly, PPC offers precise targeting and real-time performance insights.
We tailor PPC advertising campaigns to your products/services, creating targeted ads and landing pages for each offering. This ensures that traffic directed to your site is genuinely interested in what you offer.
You’ll have access to our advanced campaign dashboard for real-time reporting and performance analysis of your PPC ads. We’ll review these results monthly with you to ensure ongoing campaign improvement.
We’ve managed over $2,000,000 in PPC advertising spend and hold Google Partner and Meta Partner statuses, reflecting our expertise in certified ad agency services.
Users on Facebook are typically in a more casual browsing mindset, connecting with friends, and consuming content. Therefore, Facebook Ads are often used for brand awareness, engagement, and driving consideration. Users on Google are usually actively searching for information, products, or services, indicating higher purchase intent.
The choice between active (Google/Bing) and passive (Facebook/Display Network) advertising depends on your goals. Active ads target users actively searching for your product/service but can be more expensive. Passive ads offer precise demographic targeting and lower costs. We’ll help determine the best approach based on your business needs.
Yes, all our designs are optimized for various screen sizes, including desktops, laptops, tablets, phablets, and mobile phones. With over 50% of website traffic coming from mobile devices, we ensure your site performs seamlessly on every screen.
Your business website should typically include pages like Home, About, Services/Products, Case Studies/Testimonials, Blog, and Contact Us. Our experts conduct a thorough analysis of your business to tailor your site’s content for maximum impact.
A blog helps maintain an updated website, showcase industry expertise, provide shareable content for social media, and target specific keywords for better search engine rankings.
The cost of developing a business website varies based on project complexity, ranging from $6,500 to $100,000. Customization tends to drive higher expenses compared to basic informational sites.
Our websites are designed for business growth and revenue generation. We focus on conversion-oriented design and SEO optimization to drive results, setting us apart from standard design agencies.
We select tools based on what’s most effective for your business, including WordPress and custom PHP solutions.
No, as these platforms may not offer the flexibility and performance needed for SEO and conversion-oriented design.
Absolutely! We start with a design phase based on your preferences, with no revision limitations until we achieve the desired result.
Good websites drive traffic, rank well in search results, and offer user-friendly experiences. Bad websites fail to achieve these goals. We focus on building effective, user-centric sites.
A technically sound website is crucial, but ongoing promotion is equally important. We configure your site for optimal SEO and offer continuous marketing promotion to improve your rankings in Google search results.
Yes, we can redesign existing sites as needed. We assess the current design and make necessary adjustments, maximizing technical SEO configurations for improved performance.
Yes, we provide website hosting. We can also work with existing hosting accounts but may suggest switching for better performance.
Yes, we guarantee a 30-day bug testing period and stand by our products and service. If issues arise, we’re committed to resolving them promptly.
Absolutely. You own everything we design and develop, ensuring full control and ownership of your online presence.
An SEO strategy yields long-term dividends, much like pushing a boulder that gains momentum over time. While results aren’t instant, improved rankings lead to exponential traffic growth and increased visibility.
SEO drives organic, unpaid traffic, while PPC (Pay-Per-Click) involves paid traffic. SEO offers lasting results, while PPC provides a quick traffic boost but lacks long-term effects.
SEO results vary, with ranking improvements typically taking 3-6 months and lasting effects seen around one year. It’s akin to a snowball effect, starting slow but gaining momentum over time.
Yes, we provide monthly reports and set up a comprehensive reporting dashboard for real-time insights into your online presence.
SEO enhances your online visibility, attracting potential customers and strengthening your inbound marketing strategy. A robust SEO strategy can elevate your business significantly.
No guarantees, but we’re committed to increasing your traffic and visibility. Our transparent approach includes tools like our reporting dashboard to track progress accurately.
Local SEO targets keywords with geographic modifiers, ideal for businesses serving specific regions. National SEO focuses on broader, location-independent keywords, suitable for nationwide reach.
Search engines constantly update algorithms to provide better user experiences, leading to frequent ranking changes. Continuous monitoring and adjustments are essential to adapt to these changes.
An SEO strategy includes on-page technical optimizations, content rewriting, meta tag implementation, rich snippet integration, blogging, press releases, social media and video marketing, and content distribution.
We understand the importance of link building, but it’s essential to approach it with a long-term perspective. Link building is akin to an Olympic marathon rather than a sprint. It involves much more than just acquiring links. To ensure the effectiveness of our efforts, we typically inquire about the high-quality content you’ve prepared that requires link building. This allows us to tailor our strategy to your specific needs and goals. If you’re focused solely on the quantity of links rather than the quality of content, we might not be the right fit for your objectives.
Content marketing drives potential customers to your website by showcasing your expertise and offering solutions to their needs. It also boosts SEO rankings and provides valuable material for social media engagement.
Digital Space Marketing offers various content marketing services including blog post writing, guest blogging, article writing, SEO content creation, video production, email campaigns, and more.
We collaborate with you to identify topics that address the questions or concerns of your potential customers. By understanding their needs, we create content that attracts them to your website and positions your business as a solution provider.
There is no one-size-fits-all answer; the best form of content marketing depends on your business and industry. Our team will assess your needs and goals to develop the most effective strategy for your business.
The content can be utilized in various ways including sharing on social media platforms, sending out in email campaigns, posting on your website, and using for physical marketing materials.
Video production allows businesses to convey their message in a visually engaging way, capture the attention of their audience, and effectively communicate their brand story, products, or services. It can significantly enhance brand visibility, engagement, and conversion rates.
We specialize in producing a wide range of videos, including commercials, corporate videos, promotional videos, training videos, event coverage, social media content, and more. Our goal is to tailor each video to meet the specific needs and objectives of our clients.
The video production process typically involves pre-production (planning, scripting, storyboarding), production (filming, capturing footage), and post-production (editing, adding graphics/effects, sound design, color grading). Each stage is carefully executed to ensure the final video meets the desired objectives and standards.
Video production requires a range of equipment including cameras, lighting equipment, microphones, tripods, drones (for aerial shots), editing software, and more. The specific equipment used depends on the type and scale of the project.
The time required to produce a video varies depending on factors such as the complexity of the project, the length of the video, the number of locations, the availability of talent, and the editing process. Simple videos may take a few days to produce, while more elaborate productions can take weeks or even months.
The cost of video production depends on factors such as the length of the video, the complexity of the project, the quality of production, the equipment required, and the level of expertise of the production team. It’s important to discuss your budget and requirements with the production company to receive an accurate quote.
Video content can be distributed across various channels including your website, social media platforms, email newsletters, presentations, events, and more. By strategically sharing your videos where your target audience is most likely to engage, you can effectively promote your business and increase brand awareness.
We offer comprehensive video production services, including pre-production (concept development, scripting, storyboarding), production (filming, directing), and post-production (editing, color grading, sound design). We also provide additional services such as animation, motion graphics, and video marketing.
The turnaround time for a video project depends on its complexity and scope. On average, a standard project can take between 3 to 6 weeks from initial concept to final delivery. However, we can provide a more accurate timeline after discussing the specific details of your project.
Absolutely! We have an extensive portfolio showcasing our previous work across various industries. You can view our portfolio on our website or request a customized reel that highlights projects similar to what you have in mind.
We tailor our approach to match your preferred level of involvement. Some clients like to be deeply involved in every step, while others prefer to entrust us with most decisions. We ensure clear communication and regular updates to keep you informed throughout the process.
Our process begins with a thorough understanding of your goals, target audience, and key messages. We then brainstorm creative ideas and present you with concepts that align with your vision. Once a concept is approved, we proceed with scripting, storyboarding, and planning the production.
Yes, we offer professional script writing services as part of our pre-production package. Our experienced writers work closely with you to develop compelling scripts that effectively convey your message and engage your audience.
We understand that sometimes urgent changes or rush projects are unavoidable. While we strive to maintain our planned schedules, we are flexible and do our best to accommodate last-minute requests. Please contact us as soon as possible to discuss your needs, and we will work with you to meet your deadlines.
Email marketing remains one of the most effective and cost-efficient ways to communicate with customers, nurture leads, and drive sales. It allows businesses to deliver personalized messages directly to their audience’s inbox, providing a direct line of communication that can lead to higher conversion rates and customer loyalty.
There are various types of emails that can be used in email marketing campaigns, including promotional emails, newsletters, product announcements, welcome emails, abandoned cart emails, survey emails, event invitations, and more. The type of email used depends on the campaign objectives and target audience.
The email marketing process typically involves several steps, including building an email list, segmenting the audience, creating compelling email content, designing visually appealing email templates, scheduling or automating email sends, and analyzing campaign performance. It’s important to follow best practices and comply with email marketing regulations, such as obtaining consent and providing an option to unsubscribe.
There are numerous email marketing tools available that help businesses manage and automate their email campaigns. Popular email marketing platforms include Mailchimp, Constant Contact, AWeber, Campaign Monitor, and HubSpot. These tools offer features such as email list management, customizable templates, automation workflows, analytics, and more.
Growing an email list involves various strategies, such as offering incentives for newsletter sign-ups (e.g., discounts, freebies), creating compelling lead magnets (e.g., ebooks, webinars), optimizing website sign-up forms, leveraging social media channels, hosting contests or giveaways, and collecting email addresses at events or tradeshows. It’s essential to focus on quality over quantity and provide value to subscribers to encourage them to join your list.
Key metrics to track in email marketing campaigns include open rate, click-through rate (CTR), conversion rate, unsubscribe rate, bounce rate, and overall engagement metrics. These metrics provide insights into the effectiveness of your email campaigns, allowing you to optimize content, timing, and targeting for better results.
Personalization is essential for effective email marketing. You can personalize emails by addressing subscribers by their name, segmenting your audience based on demographics, interests, or purchase history, tailoring content to their preferences or behaviors, and sending triggered emails based on specific actions or milestones. Personalized emails are more likely to resonate with recipients and drive engagement.
Project timelines range from six weeks to several months depending on complexity. Our development process for a business website typically includes planning, design, development, and launch phases.
